Versant Media Group, a media and digital platforms company, has agreed to acquire Full Swing, a sports technology company specializing in immersive sports simulation, launch monitors, virtual greens and performance software, from Bruin Capital and a group of minority investors for approximately $530 million in cash.
The acquisition will strengthen Versant’s (Nasdaq: VSNT) golf business while expanding its capabilities in interactive sports experiences, with Full Swing becoming part of Versant’s Digital Platforms and Ventures portfolio. Full Swing develops patented hardware and integrated software that supports training, practice and entertainment for consumers, competitive athletes, coaches, and commercial venues. Originally focused on golf, the company has expanded into baseball and other sports, offering data-driven performance technology and immersive simulation experiences for at-home, commercial, and professional environments.
Gibson Dunn served as legal advisor to Versant, while Moelis & Company acted as financial advisor and Kirkland & Ellis LLP served as legal counsel to Bruin Capital.