iContact has acquired Moz Inc., a provider of search engine optimization technology, to form a suite of SEO, email, and digital marketing solutions for small and mid-sized businesses.

“Since the beginning, Moz has elevated SEO as a critical strategy for growth and brand recognition. With this news, our mission remains the same. Moz should only innovate faster and more effectively for our customers,” said Sarah Bird, CEO of Moz. “The shared focus on delivering powerful digital marketing solutions is a perfect fit for our brand, staff and community. We are excited to begin collaborating on new solutions for our collective customers.”

“We have long admired Moz for its leadership role in making SEO tools accessible to marketers everywhere and its commitment to customer-focused innovation. Together, Moz and our email marketing brands should continue to offer technology solutions to enable small and mid-size businesses to grow and prosper,” said Michael Pepe, group general manager and SVP of J2 Global. “We’re looking to deliver new tools, expertise and insights to help our customers generate unparalleled results.”