Shamrock Capital, alongside EnOne Ventures, has made an investment in CardsHQ and Sports Card Investor, bringing the two businesses together under a unified CardsHQ platform.
The transaction creates what the companies describe as the largest commerce, media and technology platform serving the sports card and trading card game (TCG) ecosystem. Geoff Wilson, founder of Sports Card Investor and co-founder of CardsHQ with Carter Musgrave, will serve as CEO of the combined company. The investment is intended to accelerate retail expansion, enhance collector-facing technology, grow digital media operations,and deepen engagement between collectors, athletes, and fans.
CardsHQ, based in Atlanta, Ga., operates a hobby retail platform that combines large-format card shops, live breaking, events and e-commerce for sports card and TCG collectors.