Butterfly, a Los Angeles-based private equity firm specializing in the food sector, has reached an agreement to partner with MaryRuth Organics LLC, a digitally native health and wellness brand operating in the premium vitamins, minerals, and supplements industry.

“The MaryRuth’s team is thrilled to have a partner like Butterfly, which is a mission-driven team passionate about food,” said MaryRuth’s Founder and CEO MaryRuth Ghiyam. “The Butterfly team is in alignment with our views about food justice and we are so happy to have their support as we grow and scale the company to help more people live healthier and happier lives around the world,”

“MaryRuth is a disruptor in the health world and has built a powerful branded platform of better-for-you nutritional supplements with limitless growth potential,” said Butterfly co-founder Adam Waglay. “We are beyond excited to partner with MaryRuth and her team as we work towards the mission of promoting health and wellness around the world.”

Butterfly Co-Founder Dustin Beck added, “MaryRuth’s is a truly unbelievable business that has won the hearts and minds of consumers, and their children, by being a beloved brand with superior products that help people live healthier and more vibrant lives. MaryRuth is also such an authentic and inspiring founder, and we could not be more excited to help support her as she continues on her mission of building a unique and disruptive force for good in the industry.”

Butterfly was advised by Kirkland & Ellis LLP on legal matters in connection with the transaction. MaryRuth’s was advised by Giannuzzi Lewendon LLP on legal matters.