Riata Capital Group has made a strategic investment in Greenix Pest Control in partnership with Bob Nilsen and the company’s management team. Greenix is a provider of subscription-based pest control services to residential customers in thirteen markets across the Midwest, Mid-Atlantic, and Eastern regions of the United States. This marks RCG’s first investment as a part of the firm’s strategy to allocate capital to opportunities in the residential home-services sector.
Barron Fletcher, managing partner of RCG, said, “We have been impressed by the unique platform that Bob Nilsen, Bridger Thomas and their team have built in Greenix, creating a high-quality, next-generation pest control services provider committed to excellent service and customer satisfaction. Their commitment to their people, high-energy culture and strong management and infrastructure have allowed them to build and scale a differentiated platform within the sector. Based on our team’s experience building leading numerous multi-site consumer platforms, we believe we represent a great value proposition for Greenix as their investment partner. We look forward to contributing to their continued growth in existing markets and their successful entry into new ones.”