R3, a marketing consultancy, has acquired the advertising intelligence platform Adbrands.net.

Adbrands assesses over 1,000 advertisers, brands and agencies, and tracks account management for companies.

“We’ve always admired the depth of work that has gone into Adbrands and welcome 24 years of data and insight to the work that we do,” said Greg Paull, co-founder of R3. “Our ambition for Adbrands is to enhance its current library of information with expert analysis and make it the marketing knowledge resource for marketers and procurement professionals.”