Church & Dwight Co. has agreed to acquire Miss Mouth’s Messy Eater.
The acquisition adds a fast-growing stain-removal brand to Church & Dwight’s (NYSE: CHD) fabric care portfolio and aligns with the company’s strategy of acquiring brands in established categories. Miss Mouth’s Messy Eater is a cleaning brand focused on fast-acting, non-toxic stain-removal products designed for use across multiple surfaces. The brand has built a strong following among Millennial and Gen Z parents through e-commerce channels. Church & Dwight, headquartered in New Jersey, is a consumer products company whose portfolio includes leading household, personal care and specialty brands.
Proskauer Rose LLP served as legal advisor to Church & Dwight on the transaction.