PSG, a growth equity firm partnering with software and technology-focused services companies, has led a $65 million strategic growth investment round in Adeptia, a business-to-business (B2B) data integration and business data exchange.

Adeptia was founded by Deepak Singh and offers B2B integration software that aims to simplify and drive data integration between companies and their customers, partners and suppliers. The company serves mid- and large-sized companies across financial services, insurance, pharmaceutical, logistics and manufacturing with AI-driven self-service data management. Adeptia will use the proceeds to pursue growth in software innovation, customer success and market adoption. The company has also announced the appointments of PSG senior adviser Vance Loiselle as chief executive officer and Paul Moriarity as chief revenue officer. Lou Ennuso will remain head of strategy and executive chairman of the board of directors.

“In our view, the Adeptia team has built an incredible business, and now with Vance at the helm, we believe the company is uniquely positioned to own the intersection of AI, self-service and B2B data integration,” comments Bill Skarinka, managing director at PSG.