HKW, a middle-market private equity firm concentrated on growth-oriented firms, has made a strategic investment in Draup Inc., a provider of AI-driven data intelligence services.

Draup delivers its intelligence services for corporate leaders in sales, marketing, and human resources. The firm’s AI services collect and integrated millions of data points to support sales and human resources groups. The firm powers critical use cases, recruitment and workforce planning.

“Draup’s unique data collection, integration, and modeling platform enables enterprises to make critical go-to-market and talent management decisions with confidence and precision,” said Daniel Kim, partner HKW. “We look forward to partnering with Draup’s management to continue their expansion.”

“We started this journey because we saw a unique opportunity in optimizing the steps involved in delivering actionable insights through AI for human resources and sales,”said Vijay Swaminathan, co-founder & CEO, Draup. “The investment from HKW will help us make significant product investments and add exponential value for our customers.”