Fort Point Capital, a Boston-based private equity firm, has recapitalized Rox360, a technology-enabled marketing service that provides logistics and fulfillment services and customer retention services for vacation rental management (VRM) customers.

By partnering with Rox360, VRMs are able to offer their customers beach and recreation equipment and local experiences. The company serves beach markets throughout the southeastern U.S., with plans to expand the platform across vacation markets nationally. The company’s co-founders, Scott Colson and Dean Haldopoulos, will retain their minority stake in the business and join the board of directors. Wayne Aaron, CEO, and Erik Weston, COO, will continue to lead the business.

“Fort Point brings a unique combination of investing experience across both tech-enabled marketing services and route-based logistics and fulfillment,” says Colson.

“We believe Fort Point’s approach to partnering with entrepreneurial management teams to accelerate growth is highly complementary to our goals,” adds Aaron.

Abacus Finance Group and Siguler Guff & Company provided debt financing for the transaction. Kirkland & Ellis and RSM advised Fort Point, while the company was advised by VRA Partners and Morris, Manning & Martin LLP.