Bow River Capital, a private alternative asset manager through its software growth equity fund, has invested in ProductPlan.

ProductPlan is a SaaS firm focused on developing cloud-based product management services within a spectrum of industry verticals. The investment will serve to accelerate product innovation, ideation, best-in-class roadmap execution, comprehensive launch planning, collaboration across a community or product managers, and data-backed decision-making analytics.

“We have boot-strapped the company from day one, and unanimously supported the highly differentiated thesis work and major investment from Bow River’s Software Growth Equity team,” Jim Semick, co-founder of ProductPlan. “We’re excited to work with their team of deep operational SaaS veterans and seek rapid value creation that will positively impact ProductPlan’s customers, partners, and staff.”

Morrison & Foerster LLP served as legal counsel to Bow River Capital on the transaction. D.A. Davidson & Co. was the exclusive financial adviser to ProductPlan.