Blackthorn.io, an event management, payment processing and Salesforce compliance apps provider, has acquired Textey.io. Textey is a short message service (SMS) services provider for the Salesforce community.

Textey is a Salesforce SMS application through the Salesforce App Exchange that extends the functionality of Salesforce for organizations to leverage text-based communications. The firm’s focus centers on enabling users and businesses to adopt text messaging into their day-to-day preferred mode of communication.

Following the purchase, Blackthorn users will be able to send Paylink transactions to customers using SMS, allowing for faster and more successful transaction completions.

“SMS is a crucial communication channel for any business,” added Chris Federspiel, Blackthorn CEO. “Textey’s team built a Salesforce app that’s easy to install and configure, lowering the barrier to adoption.”