ASG, a portfolio company of Alpine Investors, has purchased Hotel Effectiveness, a hotel labor optimization firm, and launched Actabl, a hotel operations management service.

The Actabl team boasts more than 250 global employees and 1,000 years of combined hospitality experience.

“In running a successful hotel business, there are infinite actions that need to be taken at any given moment, at individual properties or across the enterprise, to maximize efficiency and profitability,” said Steven Moore, CEO of Actabl. “The introduction of Actabl represents a new era of integrated smart data, providing deep insights into which actions are likely to provide the most value and the biggest impact across your organization to ensure success.”