Waverly Advisors, a federally registered investment adviser specializing in investment management and financial planning backed by Wealth Partners Capital Group and HGGC’s Aspire Holdings, has acquired WealthPlans and its affiliated accounting business, Cooley & Associates, both based in Frederick, Md.
The deal adds approximately $250 million in client assets and marks Waverly’s second office in Maryland. Founded by Brent Cooley, WealthPlans provides comprehensive financial planning, investment management and tax-efficient wealth management strategies to individual clients. Its affiliate, Cooley & Associates, offers tax preparation and accounting services. The firms have built their practice around integrated financial and tax planning, with Cooley and his team joining Waverly as part of the transaction. The combination expands Waverly’s presence in the Washington, D.C. metropolitan region while enhancing its ability to deliver coordinated wealth management and tax advisory services.