Vista Equity Partners, a global investment firm focused exclusively on enterprise software, data and technology-enabled businesses, has made a strategic investment in BlueConic, a pure-play customer data platform.

BlueConic powers modern organizations’ transformation in data-driven, digital-first customer engagement. The deal is intended to accelerate BlueConic’s ability to provide enterprise users with access to actionable first-party data to enhance customer relationships and drive growth. The firm’s previous investors Spring Lake Equity Partners, Sigma Prime Ventures and Converge Venture Partners will remain as minority investors. The deal was led by Vista’s Endeavor Fund.

“In today’s privacy-first era, I truly believe that Vista is the best possible partner to help BlueConic – and our customers – fully capitalize on the growing demand for the collection and use of consented first-party data,” commented Bart Heilbron, founder and CEO of BlueConic. “This investment marks an exciting milestone in our company’s journey that will allow us to leverage Vista’s substantial knowledge and expertise as we continue on our mission to transform how companies operate by putting unified, actionable first-party data in the hands of growth-focused users.”

“As companies ramp investments in new digital transformation initiatives to fuel growth, the ability to understand and activate unique first-party data while ensuring the digital experience remains privacy-compliant becomes increasingly important,” added Rachel Arnold, senior managing director and co-head of Vista’s Endeavor Fund.