WeVideo, a cloud-based collaborative video creation platform and portfolio company of Thompson Street Capital Partners, has purchased PlayPosit.

PlayPosit is a software firm providing an online interactive environment that integrates learning experiences into video content. The deal will expand WeVideo’s potential customer base while creating an end-to-end video creation and communications platform that boasts interactive engagement and measurement components for education.

“WeVideo was an early mover in the video creation market, and now the Company is leading the charge to increase the value of video content,” said Krishna Menon, CEO at WeVideo. “Our goal is to help creators boost user engagement and increase ROI on training and information retention. With the addition of PlayPosit’s assessment capabilities, WeVideo will now offer a robust communication feedback loop that enhances the entire learning experience.”