Miniclip, a global provider of market-defining mobile game titles, has appointed chief strategy officer, Saad Choudri, as CEO. The promotion was welcomed by senior leadership and majority investors, Tencent.

Saad has been with the firm since 2011, working in numerous roles including vp of business affairs, chief commercial officer and most recently CSO. Saad has spearheaded many M&A plans including acquiring Ilyon, Gamebasics, Green Horse Games and

“In my new role as CEO, I aim to continue the great work of the leadership team, doubling down on the Miniclip vision which has seen us triple our revenue over the last three years,” said Saad Choudri.

“Saad has made an enormous contribution to Miniclip’s success over the last decade and I am looking forward to supporting him as Miniclip’s next CEO,” added Rob Small, president of Miniclip.