ESW, a direct-to-consumer e-commerce company, has purchased Scalefast, an end-to-end e-commerce service provider.

The deal extends ESW’s market strength in apparel, beauty and luxury markets into entertainment and gaming.

“We are very excited to begin to accelerate the combined companies’ growth as we welcome the Scalefast team to ESW,” said Tommy Kelly, CEO of ESW. “In a rapidly evolving market, this new, combined entity increases our ability to execute on a bold vision as a partner to brands at every stage of their DTC e-commerce journey. Our commitment to delivering frictionless DTC e-commerce, sustainably, everywhere remains unchanged.”