eBay Inc. has acquired TCGplayer, a technology service for the collectibles industry and operator of an online marketplace for trading card games, for a total value of up to approximately $295 million.

The deal works to complement eBay’s focus category strategy and builds on its offerings to bring more selection to card enthusiasts. With the combination, sellers will be able to bring physical supply online and create customizable web stores. TCGplayer will continue to operate autonomously.

“By joining forces with TCGplayer, eBay has even more ways to connect brick-and-mortar hobbyists and sellers with passionate collectors around the world,” says Dawn Block, vice president of collectibles at eBay. “Our two companies share similar values and a deep commitment to the collectibles community, and together we will continue delivering best-in-class experiences for our customers.”