Demandbase, a B2B go-to-market company, has acquired of both InsideView, a provider of sales and marketing intelligence, and DemandMatrix, a provider of technographic data and intelligence.
“We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This requires great data — and we now have the premium B2B data and intelligence solutions to help companies identify, understand, and engage their customers and prospects. With this move, Demandbase moves from being ‘just’ a leader in account-based programs to being the definitive leader in B2B go-to-market.”
“For the last 15 years, we’ve been focused on empowering our customers to experience rapid revenue growth through the power of data,” said Umberto Milletti, CEO of InsideView. “InsideView’s leadership in sales intelligence made it clear to us years ago that stronger ties between sales and marketing lead to more revenue—and data is the key. By joining forces with Demandbase, we’re combining our legacy and leadership in sales, and the industry’s freshest, most reliable data, with leading marketing technology. Our customers will be able to do more with data across more B2B revenue channels from sales, to advertising, to account-based campaigns. We’re taking the convergence of data and workflow to the next level.”
“B2B data is complex and customers consistently ask us for help with their data stack,” said Meetul Shah, CEO of DemandMatrix. “We started with further innovating technographic data to give customers valuable insights into their prospects and what other technologies they might buy. By now being part of the Demandbase Data Cloud, we’ll be able to provide customers access throughout the B2B data stack to help them realize their revenue goals.”