Chartbeat, a content analytics software business and backed by Cuadrilla Capital LLC, has purchased Lineup Systems, an advertising and subscription revenue management software company and Tubular Labs, a social video measurement and intelligence software platform.
The combination of Chartbeat, Lineup and Tubular creates a media operations software platform, providing content management, audience management and revenue management services for over 1000 organizations in 70 countries, including CNN, the New York Times, the BBC, Buzzfeed, Vox Media, ESPN, Gatehouse Media, NewsCorp, Hearst, Disney and Warner Bros. Discovery. The combined company’s software-as-a-service platform monitors and measures content consumption, including text, heaedlines, imagse and videos across digital properties, looking to incraese audience engagement, inform editorial decision-making and drive advertising and supscription revenue growth.
“Adding Lineup and Tubular to the Chartbeat toolkit fully equips our clients’ teams to answer every part of the reader journey,” says John Saroff, CEO at Chartbeat. “We’re excited to help our clients reach more readers and grow their business.”
Lincoln International served as financial advisor and Massumi + Consoli LLP served as legal advisor to Chartbeat and Cuadrilla. Pagemill Partners served as financial advisor and DLA Piper served as legal advisor to Lineup. AGC Partners served as financial advisor and Fenwick served as legal advisor to Tubular.