Craveworthy Brands, a fast-casual restaurant platform that includes concepts such as Bd’s Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Pastizza Pizza & Pasta, Scramblin’ Ed’s, Soom Soom Mediterranean, The Budlong Southern Chicken and Wing It On!, has added to its portfolio with the acquisition of Sigri Indian BBQ.
This strategic acquisition comes on the heels of Craveworthy introducing additional emerging concepts recently such as Dirty Dough and Soom Soom Mediterranean along with virtual brands like Lucky Cat Poke Co., now totaling 12 brands under its umbrella. The company will infuse its operating procedures, creative marketing strategies and dedicated finance processes to improve restaurant operations and elevate Sigri’s presence nationally through a franchise growth plan.
“With a growing appetite for high-quality ethnic concepts like Indian barbecue, we see remarkable potential for Sigri’s expansion throughout the country,” said Gregg Majewski, CEO and Founder of Craveworthy Brands.