Brynwood Partners VIII LP has acquired De Wafelbakkers from its current owners, The Oklahoma Publishing Company, a subsidiary of the Anschutz Corporation.
“We are pleased to announce the acquisition of De Wafelbakkers,” said Henk Hartong III, chairman and CEO of Brynwood Partners. “Brynwood already has a presence in the breakfast category through its dry mix offerings with its Hungry Jack and Arrowhead Mills brands, owned by Brynwood portfolio company Hometown Food Company. We also have extensive experience in the frozen manufacturing space and believe that we can partner with the management team to accelerate performance in the De Wafelbakkers business. The frozen pancake, waffle and French toast market is a growing space and we are excited to be invested in the category with such a significant manufacturing player.”
“On behalf of Brynwood Partners VIII, I would like to express my sincere gratitude to OPUBCO and the Anschutz Corporation for being such great partners to us on this transaction,” said Ian MacTaggart, President, CFO and COO of Brynwood Partners. “We look forward to working closely with the Company’s management team and loyal employees to transition the business to its next phase of growth.”
Brynwood VIII was represented by Holland & Knight on legal matters and did not have investment banking representation. William Blair served as the exclusive advisor to De Wafelbakkers.