Arsenal Capital Partners, a private equity firm specialized in building healthcare businesses, has purchased Guidemark Health, a healthcare marketing communications, training and medical education agency. This is the third acquisition for Arsenal’s Value Demonstration organization.

Guidemark enables biopharmaceutical companies to stay “One Need Ahead” through its patient centric approach. Arsenal hopes the acquired companies can workd together to create a unique combination of services to optimize patient access to new therapies and treatments.

We are delighted to acquire Guidemark and believe the company is an ideal fit that further enhances our offerings across medical affairs and commercial, adding differentiated customer engagement capabilities,” said Jon Williams, CEO at Arsenal’s Value Demonstration business. “We are building a market-leading global company that will develop new and transformative approaches to help demonstrate the value of, and optimize access to, new medical and technological advances that will have a transformative effect on patients’ lives.”