Apex Capital, a private equity firm focused on consumer goods companies in the Americas, has purchased the Clorox Company operations in Argentina, Uruguay and Paraguay through the acquisition of 100 percent of the shares of Clorox Argentina SA and certain other wholly owned subsidiaries.
As part of the agreement, Clorox Argentina, which employs more than 450 team members and holds trademarks and two existing production plants located in the Provinces of Buenos Aires and San Juan, will be renamed Grupo Ayudin. Grupo Ayudin will continue to produce, develop, market, distribute and export all products in the current portfolio in Argentina, Uruguay and Paraguay. The Clorox Company’s Latin America research and development and corporate hub will remain in Argentina to support Clorox’s ongoing operations in other Latin American markets.