Yellow Wood Partners LLC, a Boston-based private equity firm focused on investing in consumer brands and companies, has bought Suave, a beauty and personal care brand in North America, from Unilever.
The Suave brand sells beauty and personal care products for women, men and kids across retailers, grocery stores, drug retailers and e-commerce platforms. The brand’s products include hair care and body care products including shampoos, conditioners, hair styling products, body wash, antiperspirants and deodorants and skin care. With the completion of the transaction, Yellow Wood Partners is creating the Suave Brands Company, a business created to support the Suave brand under the leadership of newly-appointed CEO Daniel Alter. The company will be headquartered in New Jersey.
Houlihan Lokey acted as financial advisor to Yellow Wood on the transaction. Fried, Frank, Harris, Shriver & Jacobson LLP provided legal counsel to Yellow Wood.