Xcite Automotive has acquired CarsByText.com, an automation platform for dealership operations and marketing.

Raj Suchak, founder of CarsByText, joins Xcite as chief technology officer, bringing 25 years of software experience.

“I am thrilled to welcome Raj and CarsByText.com to the Xcite family,” says Phil Penton, CEO of Xcite Automotive. “In bringing CarsByText.com to Xcite, we will enhance our dealers’ ability to engage with their customers and employees in a simple, text-friendly, and flexible automated solution. We plan to introduce CarsByText at scale in the automotive industry, which will further our position as a technology leader and allow us to provide superior service to our customers.”