Vungle, a mobile performance marketing company, has acquired TreSensa Technologies, a mobile ad creative technology company headquartered in New York. TreSensa provides app developers with an instant suite of playable ad builders and customizable game-play ad engines through its cloud-based tools for large gaming and brand studios such as Zynga, GSN, EA, Etermax, Mag Interactive, Mars Petcare, Kraft Foods Group and more.
“For a long time, advertisers have wanted more access to Vungle’s industry-leading Creative Labs team,” said Jeremy Bondy, CEO of Vungle. “The addition of TreSensa to the Vungle platform, alongside our recent acquisitions of AlgoLift and GameRefinery, further enables us to provide our customers with an essential destination for app growth and success. As the app industry becomes increasingly complex and data-driven, our goal is to provide app developers with the tools and constant innovation they need to impact every aspect of their business. TreSensa’s leading technology significantly bolsters our creative capabilities and enables us to develop even deeper and more strategic relationships with our customers. We are very excited to welcome TreSensa to the Vungle family.”
“Socket Capital quickly recognized that TreSensa has been quietly building the best mobile in-app creative tech platform in the industry, and we have spent the last year working with the team under the leadership of Oliver Marsh and Vincent Obermeier to maximize its potential,” said Scott Pitts, CEO and managing partner, Socket Capital. “We are all incredibly excited about working with the Vungle team as they have the deep expertise and global scale to take TreSensa’s solution to the next level.”