Vestar Capital Partners, a middle-market private equity firm, has hired Jane Larsen Wildman as a senior advisor focused on the beauty and personal care sector. Wildman will work closely with Vestar’s consumer group to seek and evaluate new investment opportunities in the BPC sector and help portfolio companies enhance their strategy and operations.

Most recently, Wildman served as president and board member of Combe Inc., a family-owned personal care business.

“I am honored to join the Vestar team at this important time in the rapidly evolving consumer and retail markets,” said Wildman. “Vestar’s strong team and their strategy of building long-term enterprise value through deep partnerships with their portfolio companies attracted me to the firm. Their collaborative approach with management teams and founders is crucial in realizing maximum growth, and I look forward to working with the team to help companies achieve their goals.”

“Jane has significant experience building and revitalizing brands in the beauty and personal care sector, which will be an invaluable resource for Vestar as we look to increase our investment activity in this large, growing category,” said Winston Song, Vestar Managing Director and Co-head of Consumer. “Jane’s operating expertise and strategic network enhances Vestar’s consumer franchise and capabilities, and she will be a strong asset to our current and future portfolio company management teams.”

“Given Jane’s experience with both large established and smaller emerging BPC brands across omnichannel environments, she brings a wealth of knowledge that will help us evaluate opportunities in this attractive sector. We’re thrilled to welcome Jane and grateful that she has chosen Vestar as her partner,” said Diya Talwar, principal in Vestar’s Consumer Group.