Tradier, an online broker and provider of the “Brokerage in a Box” API for trading platforms, advisors, developers, and individual investors, has acquired Rho, an active trading mobile app with simplified onboarding and commission-free trading interface. As part of the acquisition, Rho’s technology and customers will be integrated into Tradier’s products. Existing and new clients will have access to a next-generation white-label mobile offering.
“We welcome Rho to the Tradier family. While API-based investing integrations are at a record high, there is a mounting demand for pre-built embeddable, commission-free mobile platforms for quick launch from clients,” said Dan Raju, CEO of Tradier. “The pandemic has accelerated retail trade volumes and adoption of mobile by active traders. New and existing companies are all looking to offer commission-free mobile platforms or embed investing into their services.”
“Tradier has served Rho as a Brokerage Partner for years. We are excited to continue on our mission to democratize commission-free mobile experiences as a part of the Tradier team,” said Andre Norman, founder, and CEO of Rho. “Together with Tradier, we look forward to continuing to change the way brokerage services are delivered and consumed by Traders.”