Topspin Consumer Partners, an operationally driven private equity firm focused on the consumer sector, has made a growth investment in Mission, a provider of cooling services for sports, outdoor and jobsite applications. Topspin plans to partner with the founders of Mission, DCF Capital and Allstar Innovations.

Mission is a developer of proprietary temperature-regulating and cooling technologies to improve users’ safety, performance and comfort. The firm’s technology provides instant cooling and heat relief in products like towels, neck gaiters, hats, socks and more. The products are made from lightweight, ultra-soft, patented and proprietary fabrics. Additionally, the firm was founded by Serena Williams, Dwyane Wade and Drew Brees.

“We are thrilled to invest in the Company and work alongside the MISSION founders and the Allstar Innovations team,” said Leigh Randall, managing partner at Topspin. “We see enormous opportunity in the growing active consumer market segment, and MISSION’s focus on science-based technologies, along with its status as both a thought-leader and pioneer in the category, will give the Company a strong advantage as it scales its business and pursues additional avenues and adjacencies for growth.”

“MISSION is focused on delivering world-class solutions that help active consumers get cool and stay cool,” said David Floren, DCF Capital Managing Partner. “We look forward to partnering with Topspin. The firm’s operational resources and omnichannel consumer expertise will be invaluable as we expand our product offerings and continue exploring opportunities to use our technology in fitness, health and wellness and jobsite settings.”