Signature Brands, a North American manufacturer of dessert decorating products and portfolio company of Traub Capital Partners private equity, has acquired Brand Castle.

Brand Castle is a manufacturer and distributor of branded and private label baking & decorating kits, baking mixes, season beverages, and a DIY gingerbread house line. The firm delivers its products to retailers including Walmart, Target, ALDI, Michaels and more.

“The acquisition of Brand Castle will help Signature Brands strengthen our market position and enhance our operating leverage,” said Jared Konstanty, CEO of Signature Brands. “However, at the heart of this acquisition is the common strength of our shared cultures & values, rooted in a deep belief in humanity. I am proud of the culture we are building at Signature Brands and the Brand Castle culture is a brilliant fit.”

“The joining of these two leaders in the dessert crafting space will help develop a best-in-class platform with expanded capabilities for retailers, consumers and associates,” said David West, managing director of Traub Capital Partners. “We’re excited to add a new dimension into the Signature Brands product portfolio and Brand Castle is a perfect complement to the platform the Traub Capital Partners team is continuing to build.”

Billow Butler & Co. served as the exclusive financial advisor to Brand Castle. Lowenstein Sandler LLP was legal counsel to Signature Brands and Calfee, Halter & Griswold LLP represented Brand Castle on legal matters.