Revinate, a global leader in guest data management and marketing automation, has acquired Navis, a provider of software and services to power reservation sales agents and marketing activities.The combined company will be called Revinate. Revinate’s current investor, Serent Capital, will sponsor the acquisition and become Revinate’s largest shareholder.
Lance Fenton, partner at Serent Capital, stated, “Navis and Revinate are two platforms that provide a tremendous amount of value to their customers. By tightly integrating Revinate’s leading guest data platform with Navis’ leading voice channel conversion platform, we see the opportunity to bring exceptional direct booking performance to the hospitality industry.”
“I am very excited to announce the acquisition of such a complimentary business as NAVIS,” said Marc Heyneker, co-founder and CEO of Revinate. “Together, we expand our data-driven guest platform that enables hoteliers to generate scalable direct revenue and profits through end-to-end guest life cycle interactions that cover the complete guest journey.”
“By joining forces, Navis and Revinate will become a true hospitality tech powerhouse uniquely positioned to help hoteliers drive high ROI and increased profits from the combined solution,” said Kyle Buehner, CEO of Navis. “The culture, care for customers and values at Revinate are almost identical to Navis, so I am confident this will bring growth and new opportunities for our employees and our customers.”
Buehner will be retiring from the business, transitioning responsibility to Heyneker.
The investment in Revinate to acquire Navis marks Serent’s 12th transaction in the hospitality technology space. Previous investments include BirchStreet Systems, Book4Time, Knowland and SHR.