PSG, a growth equity firm focused on partnering with software and technology services companies, has made a strategic growth investment in Searchspring, a provider of site search, product merchandising and e-commerce personalization.

Searchspring’s services aim to help e-commerce merchants improve the shopper experience. Merchants use Searchspring to expand their product discovery through semantic site search capabilities and product merchandising, including AI-driven campaigns. The investment from PSG looks to expand Searchspring’s geographic footprint and production.

“Searchspring has become a leader within the e-commerce industry based on their passion and drive for improving the shopper experience as well as their technology which enables merchants to increase conversion and cart size,” says Chris Andrews, principal at PSG. “This strategic growth investment represents our desire to accelerate the growth of Searchspring and our shared vision of the opportunity in the e-commerce space.”

Canaccord Genuity served as financial advisor to Searchspring. Weil, Gotshal & Manges LLP served as legal advisor to PSG.