Cision, a Platinum Equity-backed global consumer and media intelligence and communications platform, has appointed Cali Tran as the company’s new chief executive officer. He replaces Platinum Equity managing director Brandon Crawley, who has been serving as interim CEO.

Tran was also recently appointed president and CEO of Brandwatch, a Cision company and an enterprise media analytics company. He brings experience in media and marketing technology to Cision along with a track record of driving growth in technology-enabled global companies. Prior to Cision, Tran held executive leadership positions with several marketing technology companies such as Centerfield Media, Vericast and Valassis either as president, chief commercial officer or CEO.

“Creating a unified leadership position at the top will help us maximize the investments we’ve made to grow the company and identify new ways to create value for our global customers,” states Crawley.