Minute Media, a global technology and content company, has purchased Wazimo, a Tel Aviv-based company with expertise in combining engaging content with technology to drive audience expansion and monetization.

The purchase will enhance Minute Media’s Voltax platform through the addition of more robust data and business intelligence products and services. The combined capabilities of the two firms will allow digital publishers and content creators to build, segment and grow audiences at scale.

This marks the first technology acquisition by Minute Media after expanding its content portfolio through the acquisitions of The Players’ Tribune and Fansided.

“The engine behind Minute Media’s growth is our technology platform Voltax and we are continuously looking to enhance and strengthen the Voltax offering for our content businesses and those of our partners,” said Asaf Peled, CEO and founder of Minute Media.

“We are thrilled to join the Minute Media team, and are confident that the strategic alignment of our technologies, and increased resources, will drive exponential growth for our partners,” added Oded Rosenboim, co-founder and CEO of Wazimo.