KKR, an investment firm, has invested in Alchemer, a customer experience technology provider.

The investment will support Alchemer’s growth through marketing, product innovation and industry partnerships.

“We are very excited to have KKR as an investor in Alchemer. We believe this transaction will benefit our customers and employees by accelerating our investment in Experience Management,” said David Roberts, CEO of Alchemer. “KKR shares our vision for the CX industry’s role in translating customer feedback into action, and having access to KKR’s expertise, capital and resources will put Alchemer in an even better position to deliver on this critical mission.”

William Blair served as financial advisor and Perkins Coie served as legal counsel to Alchemer. Jefferies served as financial advisor and Simpson Thacher & Bartlett served as legal counsel to KKR.