KeyBank, a financial services firm, has acquired GradFin, a public service loan forgiveness counseling provider.

GradFin uses high-touch advisory to help students seeking assistance with student loan debt. The acquisition is part of Key’s growth strategy targeting investments in digital businesses.

Jamie Warder, head of digital at KeyCorp said, “Advisors thoroughly understand the economic environment as well as the specific needs of healthcare providers, while the digital platform provides fast and effective solutions for debt relief and government forgiveness programs. This approach perfectly fits Key’s commitment to seamless client interactions and provides for a best-in-class experience.”