Great Hill Partners, a private equity firm that invests in high-growth, disruptive companies, has invested in Blue Ridge, a supply chain planning and price optimization company.
“Supply chain software continues to see high demand, particularly in the current environment where retailers, distributors and manufacturers are looking for every opportunity to grow profits, and we believe Blue Ridge is best-positioned to take advantage of this tremendous market opportunity,” said Matt Vettel, a managing director at Great Hill Partners. “Blue Ridge offers a unique approach, seamless user experience, differentiated customer support and fast implementations – making it an essential partner to its diversified customer base. We are thrilled to partner with Jim and the entire team to help bring the company into its next stage of growth.”
“Since our founding, Blue Ridge has aimed to create a transparent connection between inventory and pricing, helping customers make informed decisions while lowering risk, maximizing profits and improving agility,” said Blue Ridge chief executive officer Jim Byrnes. “With Great Hill’s investment, we will be able to further penetrate our rapidly growing market and partner with more customers who are demanding our unique capabilities and solutions to manage their supply chains, optimize pricing and drive significant cost savings. We believe Great Hill’s experience partnering with innovative software companies like Blue Ridge is critical for our next stage of growth.”
As part of the transaction, representatives from Great Hill, including Vettel, Nick Cayer, Bob Anderson and Tucker Albert, will join the Blue Ridge board of directors. In addition to Blue Ridge, Great Hill’s portfolio of software companies includes: eloomi, VersaPay, Jumio, Auvik and Intapp, among several others.
Lightning Partners served as financial advisor to Blue Ridge and Vocap Partners, the former majority shareholder in the company.