Gopuff, the go-to solution for immediate, everyday needs, has acquired Liquor Barn, a Kentucky-based independent chains of beer, wine and liquor stores, from private equity firm Blue Equity.
“We’re thrilled to partner with Liquor Barn, an incredible brand and team with loyal customers, as we bring the Gopuff experience to new customers across Kentucky,” said Daniel Folkman, Gopuff’s SVP Business. “This acquisition brings two customer-focused brands together to introduce new products and experiences while rapidly accelerating Gopuff’s geographic footprint in the region as we continue our expansion. We look forward to welcoming Liquor Barn to the team, becoming more deeply entrenched in the Bluegrass State and serving as a go-to solution for new customers to fulfill their most sought-after instant needs.”
“As a customer-focused business, we are delighted to partner with Gopuff given their extraordinary commitment to the customer experience,” said Jonathan Blue, chairman of Blue Equity and Liquor Barn. “Through this partnership, we will continue to deliver beer, wine and spirits and will add thousands of new items that our customers need in everyday life. We are excited to join Gopuff in their mission and forge the future of the Instant Needs category together. The Liquor Barn team has built a trusted, strong brand, and Gopuff is the ideal partner to bolster the business into this next era of growth and meet customers’ evolving needs. We look forward to working closely with Gopuff as we integrate Liquor Barn into their business and serving as strategic advisors on alcohol related initiatives.”