Digital Turbine Inc. has completed its acquisition of AdColony Holding AS. The acquisition of AdColony, a mobile advertising platform servicing advertisers and publishers, is part of Digital Turbine’s expressed strategy to provide a comprehensive media and advertising solution for its operator and OEM partners while enriching the mobile experience for end users. AdColony’s proprietary video technologies and rich media formats are utilized global brands like as Disney, Amazon and BMW.
“We are excited to have formally closed the acquisition of AdColony,” said Bill Stone, CEO of Digital Turbine. “We believe that this strategic transaction, along with the previously completed acquisition of Appreciate and pending completion of the Fyber acquisition, will synergistically accelerate our growth and is a real positive for our partners, advertisers, employees and shareholders. With the addition of AdColony, we will expand our collective experience, reach and suite of capabilities to benefit mobile advertisers and publishers around the globe. Performance-based spending trends by large, established brand advertisers present material upside opportunities for platforms with unique technology deployable across exclusive access to inventory.”