Cresset Asset Management and True Capital Management, two multi-family offices, have merged to create a multi-family office with nearly $33 billion in assets under management and offices in 19 locations across the U.S.

True is a multi-family office that focuses on guiding clients across sports, entertainment and entrepreneurism to financial security and generational wealth. True manages $1.7 billion of assets on behalf of more than 350 clients. Together with Cresset, True clients look to benefit from Cresset’s scale and national footprint, including its family office services, financial planning, private investments and lifestyle services.

“Our mutual dedication to providing access to a full suite of sophisticated family office services and private investment opportunities makes this an ideal partnership,” comments Avy Stein, Cresset co-founder and co-chairman.