LaRose Industries LLC, d.b.a. Cra-Z-Art, a manufacturer of toys, arts and crafts kits, puzzles, and school supplies, has acquired the arts, crafts, stationery business from Mattel. This includes the RoseArt and Rose Moon brands and the rights to produce and sell all associated products. The agreement also includes the Rose Moon factory in Lewisburg, Tennessee, America’s largest pencil factory.
The purchase reunites the RoseArt brands with the Rosen family. RoseArt was founded in 1923 by Isidor Rosen and eventually led by Lawrence Rosen, the third generation of the family. The company was sold to Mega Bloks in 2005. Mega Bloks was subsequently purchased by Mattel.
Cra-Z-Art produces and globally markets such popular toy items as arts and craft kits, Kodak Jigsaw Puzzles, art supplies and Cra-Z-Loom.