Contentsquare, a digital experience analytics business, has purchased Hotjar, a product experience insights company working in the SMB market.

“People today expect great digital experiences whenever they are connected — whether they are interacting with big global brands or startups and growing businesses,” Jonathan Cherki, CEO & founder of Contentsquare. “Coming together with Hotjar allows us to broaden our reach to bring business-critical insights to every type of business across all industries,”

“We couldn´t be more excited to be joining forces with Contentsquare,” David Darmanin, Hotjar founder. “We built Hotjar to inspire product improvements by enabling businesses of all sizes to have empathy with their end-users. Joining the Contentsquare family enables us to accelerate our work towards this vision, double-down on our investments in innovation and thereby unlock even more value for our customers.”