Zips Car Wash, an express tunnel car wash operators in the U.S. and a portfolio company of Atlantic Street Capital, has promoted Gene Dinkens to chief executive officer. Brett Overman, founder and former CEO of Zips, will continue as chairman and as majority owner of Zips. 

Overman commented, “Finding the right partner to work with us as we move the company forward was a priority and I am very pleased that Gene joined us last year as part of our talented team.  He is a skilled business leader who has had a tremendous impact on the business and his promotion to CEO puts us in a stronger position to move Zips forward as we continue the rapid growth of the company.” 

Andy Wilkins, Managing Partner of Atlantic Street Capital, commented, “We are very happy with our partnership with Brett who, for nearly 20 years, has built the Zips brand into a leader in the car wash industry.  We are pleased that he will continue to provide his extensive industry expertise as Chairman as we continue to build the business.  Gene has worked closely with the Atlantic Street team at several portfolio investments and could not be a better Chief Executive to lead this subscription based business model.” 

Dinkens, added, “Brett is a true leader in the industry, and it has been an incredible opportunity to work with him directly over the past 18 months and to collaborate with the Atlantic Street team to accelerate Zips’ growth and surpass the milestone of 200 stores. I couldn’t be more excited to lead the next phase of development of the company with Brett and the team.” 

Dinkens, an executive with a background in consumer-focused industries, joined Zips last year as president. Prior to joining Zips in 2020, Dinkens most recently served as chief operating officer of Lori’s Gifts, a provider of hospital gift shop outsourcing services.