Funds advised by Apax have reached an agreement with a pet food brand Nulo to buy out its existing investor group – which includes CAVU Venture Partners and Main Post Partners. The company’s portfolio of products spans both dog and cat foods and formats across kibble, wet food, freeze-dried raw, treats, and toppers.
Michael Landa, CEO at Nulo, said, “We’re excited to partner with the Apax Funds, who have the experience and know-how to help us in our next phase of growth. Since its retail launch in 2011, Nulo has rapidly grown into one of the most authentic and differentiated consumer brands in the premium pet food space. With the support of the Apax Funds, we believe we can achieve our ambitious growth plans, offering our innovative food products to more pet-parents, in more locations around the world.”
Nick Hartman, partner at Apax, said, “Nulo is a true pioneer when it comes to delivering high-quality, nutritious pet foods and we have long been impressed by the company’s exceptional product offering, which we believe is unrivalled in the market. The company boasts a leading position in an attractive sector, and we look forward to working closely with Michael and the Nulo team, leveraging the Apax Funds’ deep operational experience, to further unlock the company’s vast potential.”