Sentinel Capital Partners, a private equity firm, has acquired SmartSign, an online provider of customizable signs, tags, mats, and labels.
SmartSign operates a network of nearly 30 websites, each offering specialized products to fit thousands of specific-use cases. Sentinel partnered with SmartSign’s management team and investor Norwest in the transaction.
“SmartSign is strategically positioned to capitalize on favorable secular trends underpinning the online signs, labels, and tags industry,” says Louis Brotherton, a principal at Sentinel. “With a talented and committed management team and a highly dedicated team of employees, we believe SmartSign is well-positioned to continue its rapid growth, both organically and through acquisitions. We are extremely excited about the opportunity to partner with the SmartSign team.”