PSG, a growth equity firm partnering with software and technology-enabled service companies to help drive their growth, has made a $95 million strategic growth investment in AppHub, an e-commerce enablement platform serving merchants across e-commerce platforms.
PSG joins existing investor Silversmith Capital Partners, which will continue its partnership with AppHub. In conjunction with the investment, AppHub acquired Boost, an AI-powered search and discovery tool, to drive its portfolio of software services that enable e-commerce merchants to launch, grow and scale their businesses.
“We see a significant opportunity for AppHub to scale its portfolio of mission-critical software and deliver long-term growth,” comments Matt Stone, managing director at PSG.