Equifax, a consumer reporting agency company, is buying Kount Inc., a provider of artificial intelligence-driven fraud prevention, from CVC Capital Partners, for $640 million. The transaction is expected to close in the first quarter of 2021.
Kount protects over 9,000 brands globally. The company has earned recognition in digital fraud prevention, with over 13 years of data informing its advanced machine learning and AI-based models.
“The acquisition of Kount will expand Equifax’s differentiated data assets to bring global businesses the information and solutions they need to establish identity trust online,” said Mark W. Begor, CEO of Equifax
Barclays acted as exclusive financial advisor and Fried Frank acted as legal advisor to Kount.