Subject Matter, backed by Coral Tree Partners, has combined with Kivvit, a data-driven insights company for digital advertising campaigns and communications strategy for clients in finance, higher education, energy and healthcare, to create an agency that brings together strategic communications, data analytics and insights, government relations, digital strategy, creative content and advertising services into a single consultancy.

Together, Subject Matter+Kivvit offers clients access to professionals in their fields, as well as strategic business, government and media relationships nationally. The firm, with more than 200 people, will have offices in Washington, New York, Chicago, New Jersey and Miami. The new firm will operate under Coral Tree.

“The combination of these two firms not only establishes a sizable new entity with a national footprint, but also positions the combined agency for immediate growth,” states Will Wynperle, partner at Coral Tree Partners. “We anticipate that this is the first of a number of strategic acquisitions that help create the agency model of the future.”

Kivvit was advised by BrightTower while Seyfarth Shaw provided legal counsel. Subject Matter and Coral Tree were represented by Goodwin Procter.